Framework for Megatrend Analysis
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A “megatrend” is a large-scale pattern or movement that has substantial, enduring influence on business and society.
Understanding global intricacies through analyzing Megatrends stretches back to ancient mythology. In his 1982 book of the same name, John Naisbitt created the word megatrend. Modern experts like as the Tofflers, Naisbitt, and Drucker have sought to comprehend the evolution of large-scale patterns.
In 2013, PwC started a research project on the implications of Megatrends for business and government leaders. The aims of PwC’s 2013 research were to comprehend society’s innate interest in external influences, to deepen and broaden the subsequent debate, and to translate the overall understanding of Megatrends into a framework that companies might use to explore opportunities and mitigate risks.
This research on Megatrends assisted PwC in building a framework consisted of the 5 major elements listed below:
· Demographic and Social Change
· Shifts in Global Economic Power
· Rapid Urbanization
· Climate Change and Resource Scarcity
· Technological Breakthroughs
Any business or public sector leader may benefit from the Megatrends Framework by obtaining a greater knowledge of multidimensional external developments and building a well-organized, pragmatic, and proactive strategy to confront these shifts.
Let’s look deeper into the 5 historical recurrences that continue to influence virtually every area of the global economic and social structure.
Demographic and Social Change
The first trend is a mix of rising life expectancy, lower birthrates in certain regions of the world, and unprecedented amounts of human migration, as well as a progressive rise in the status of women and more ethnic and socioeconomic diversity in many nations.
Shifts in Global Economic Power
Significant alterations in consumption patterns and a rebalancing of international relations have often resulted from the rapid accumulation of wealth in emerging countries relative to industrialized nations.
Migration and births have led to the growing urbanization of the world’s cities, which has had significant effects on the quality of life and culture, particularly in terms of land use, infrastructure, traffic, and employment.
Climate Change and Resource Scarcity
Increasing demand for food, water, and energy on a planet with finite resources and far less room for carbon dioxide and a vast array of other effluents.
Changes in business and everyday life brought about by the development and deployment of the most recent digitally enabled advancements in domains such as Cloud Computing, the Internet of Things, Nanotechnology, Fabrication (including 3D Printing), and Biotechnology.
There is a subtle relationship between each of the indicated Megatrends.
It is not a matter of the Megatrends coinciding, but rather of them clashing, resulting in upheavals that affect practically every firm on the globe. The collision of Megatrends will occur, although the particulars are frequently unclear.
It is hard to precisely foresee how 2 Megatrends will interact. Nonetheless, it is certain that the collisions will drive everyone past a certain threshold, into a world that will be notably distinct from the present.
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